It's wil‧chis‧mo [wil-cheez-moh, -chiz-, muh-] if you were wondering.
–noun
1. a strong or exaggerated sense of manliness; an assumptive attitude that virility, courage, strength, and entitlement to dominate are attributes or concomitants of masculinity.
2. a strong or exaggerated sense of power or the right to dominate.